I received a Twitter a few days ago, from a woman who needed help making her URLs SEO friendly. She was making a plea to those on her list to help her figure out how to do this. After giving her step by step instructions, I was able to help her figure out the process.
This woman was sent a few different websites with tutorials on how to change her URL, but none of them were complete, concise and comprehensive. None of them had full instructions on how to accomplish what she wanted. This is why I decided to make this tutorial.
First, I should probably explain why this tutorial is not only necessary, but why it is also important. When Search Engines crawl a website, they don’t just crawl for content. They also identify terms in the title, description, other meta tags and in the URL. When you first set up a Wordpress blog, each article/post you write is assigned a numerical value. This is to separate one post from another.
So, let’s say you have a post. The URL for that post might be: http://www.YourUrl.com/?p=12345
That URL isn’t going to help you when it comes to the Search Engines. If your article/post is on making money online, and someone uses the phrase ‘making money online’ in a search on Google or Yahoo, you might be noticed because your article title and meta tags include the term, making money online. However, the more examples you have of said term in your search entry, can help to determine where and/or how you rank on the search engines. You can slip the phrase into your listing once more by making it a part of your URL.
A Search Engine friendly version of:
http://www.YourUrl.com/?p=12345
would be:
http://www.YourUrl.com/making-money-online
You can’t just change your URL though. You have to set up your Wordpress blog to allow you to make the end of your article’s/post’s URL whatever you want. This is where this tutorial comes in. I’m going to explain step by step, how to make your URLs more SEO friendly.
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